Business Blogging Done Right

I attended the most amazing webinar this week presented by Michael Stelzner, Rick Calvert and Dave Cynkin called 9 Businesses Doing Blogging Right and What You Need to Know. I’m going to share a few of the dozens of creative ideas and tips presented in this webinar and I strongly recommend that you check it out http://www.whitepapersource.com/webinar/

Let’s start with a couple of statistics that will make you say, hum…guess I might ought to be looking into this business blogging

– 51% of internet users will read at least one blog monthly
– 55% more visitors to a business website that has a blog than a business without a blog

Just a note here to say some of these tips apply to building your website and your blog. So, if you’re just getting started or trying to get restarted (as I am) or have been blogging regularly and would like some new ideas, take a look

– Focus on adding value
– Collaborate with experts who are not in your field
– Offer free value like downloadable whitepapers (Hint – you can capture contact info)
– Keep your sales messages very low key or non-existent
– Use pictures, video and interesting graphics to attract readers attention (website & blog)
– Organize your information so readers can easy find what they want (website)
– Make subscribing and sharing easy
– Be personable
– Invite guest bloggers
– Stay true to your Brand (website and blog)
– Know the needs and interest of your readers and address those areas
– Use a clean design; white space can be powerful
– Keep your bio simple

If you like these ideas and want to learn more please do check out the website for the webinar. You may also be interested in the upcoming Blogging Success Summit 2011. It is a totally online conference that will run from February 1 through 22. There is a 50% off special that ends today so hurry to this website http://www.socialmediaexaminer.com/bloggingsummit11/

Have a great weekend!